About #announcements

I launched my own brand “Mike my bytes” in November 2020 as an experiment. Rebooting my existing blog (dated back to 2015!) along with becoming active on Twitter really paid off. Apart from joy, it also brought thousands of people interacting with my content every month. Today, it’s high time to make some adjustments. Refreshed mikemybytes.com design is just the beginning.

Content is king

The Twitter I discovered in 2020 is no longer there. X feels like a never-ending experiment with a rather uncertain future. Its competition is segmented more than Android versions, without any clear successor (at least in the EU). Yet, some tech people already gave up and moved somewhere else. It’s hard to blame them - the overall experience is much worse now. At least without a paid subscription…

People are using all their senses for recognition. Just think about how many jingles, slogans, images, or even actor faces unequivocally remind us of something. They are consistently building what we call a brand. It’s not a coincidence by the way - it’s called multisensory marketing.

Software engineering loves consistency too - not only when ACID comes to play, but also in terms of technical content. Interestingly, only some of the tech companies I know managed to build a consistent, nice to look at visual identification or technical brand (surprisingly, the budget often seems not to be a reason for that). I and many of the technical people I know actually care about those things. One could say, the content is more important than its wrapping - sure! However, mediocrity is what we feel right at first look. And in terms of marketing, nobody wants the first impression to be the last one…